UnderCover Waitress: Oh Really? 5 Things Companies Assume About Customers, But Shouldn’t | MintLife Blog | Personal Finance News & Advice

Thursday, February 17, 2011

Oh Really? 5 Things Companies Assume About Customers, But Shouldn’t | MintLife Blog | Personal Finance News & Advice

Nice, short article by Christopher Elliot about how businesses see (or fail to see the real) customers.

Funny, I can see it relating to how restaurant workers see diners...

1. Customers are Thieves.
Yup, we think this. Too many people looking for a freebie, trying to find something to complain to get the bill lowered. People coming in with expired "2 for 1" coupons and slipping them in the bill as if I won't notice that the coupon is no good. Or people who don't want to tip. Wait on some thieves, and everybody starts to look like one.

2. Customers are Big Babies
Well... yeah. Except we are not dishonest about the "2 for 1" deals, but people do have to read the fine print. No one does.

3. Customers Only Want One Thing
I disagree here when it comes to restaurant patrons. They want lots and lots of things, and I have to go get each and every one of those things.

4. Customers are Fickle
Okay, I completely agree with the author when he says that, "Providing a good service will keep customers coming back, as ever." In the restaurant industry, we know this.

5. Customers Don't Understand We Have a Business to Run
This one is a point of contention, misunderstanding, and bad feelings between restaurant customers and restaurant workers. Customers want to stay long past closing time but owners don't want to pay staff to stick around, or the staff doesn't want to stick around. Customers think the prices are high, but the profit margin in restaurants is low. And so on and so forth.

And on to the business article:

Oh Really? 5 Things Companies Assume About Customers, But Shouldn’t | MintLife Blog | Personal Finance News & Advice

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